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SEALY
No brand evolved more in my 13 years with Icon than “America’s #1 Mattress Brand.” From a family-friendly, budget-conscious support mattress to a performance brand of cooling and hybrid materials, the marketing assets we developed consistently delivered while keeping pace with the ever-changing brand.
Brand guide • PRODUCT GUIDE • Product Launches • Print
Digital • Social • Ecomm • Eblasts • landing pages • POP
PHOTO DIRECTION • illustration • copy
Work displayed is from Mattingly Brothers Garage, agency, corporate, and retail avenues.
MATTINGLY BROTHERS GARAGE • BLUE COLLAR CREATIVE
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